Making a difference one bracelet at a time

Pura Vida

Pura Vida Bracelets, which stands for “pure life” in Spanish, started when two friends traveled from San Diego to Costa Rica.

In Costa Rica, Griffin Thall and Paul Goodman met two bracelet makers named Jorge and Joaquin. Thall and Goodman were so impressed with their colorful bracelets, they bought 400 to take home with them.

When Thall and Goodman returned home, they took the bracelets to a local boutique where they sold out in days. After seeing the success the bracelets had, they traveled back to Costa Rica to find Jorge and Joaquin on the same street. Thall and Goodman asked if they wanted to partner with them to create Pura Vida Bracelets, and they agreed.

Jorge and Joaquin along with 100+ of their friends now have full time jobs making bracelets for Pura Vida. Along with bracelets, they have now expanded to selling clothes, accessories, rings, and anklets.

Starting off Jorge and Joaquin were only selling a few bracelets a week and now they have sold over a million.

To give back to others, they started a Charity Collection. They have partnered with over 190 different charities to make bracelets that support that specific cause, and have raised $935,358 to date.

There are many different variations of bracelets such as beaded, braided, charms and originals. To purchase a bracelet today, visit here and to receive 20 percent off use code AnnetteSchneider20.


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