When I hear Mariah Carey’s cover of All I Want For Christmas, all I want to do is go to Hy-vee and buy the entire Christmas section of the store. Holidays are not my favorite events of the year; however, Carey has influenced me with her iconic sass and flare displayed through her Christmas music to love Christmas.
Celebrities have the platform to influence a great amount of the population through their words and actions. With social media sites such as Instagram, Twitter and Snapchat in their tool belts, public figures can change the minds of many, similar to how Carey did with me through her Christmas music, by just the click of a button.
The election is a great example of how celebrities can influence a generation. With a large amount of support from celebrities, the Democratic Presidential Candidate, Hillary Clinton, gained the votes from millions of young millennials across the country. Miley Cyrus visiting multiple colleges to campaign for Clinton, Demi Lovato performing at rallies alongside Clinton, Ellen Degeneres having Clinton nae nae dance on her talk show, and a long list of other celebrity endorsements, events and support cause millions on Twitter, Instagram and other social media platforms to become more educated about the presidential race and Clinton.
Another example of a celebrity influence is that of Kylie Jenner. A member of the world famous Kardashian/Jenner clan, Jenner did not stay overshadowed by her sisters’ fame, releasing her own makeup line, Kylie Cosmetics, in 2016. Jenner’s Lip Kits sell out on a regular basis, and with the introduction of her new cosmetic products, eyeliner and eyeshadow, her makeup success is bound to skyrocket. Jenner and her family have built a brand around their image, social media and personas, influencing the success of Kylie Cosmetics. Negative reviews and extremely cheap and nearly identical alternative products have not stopped fans of the Kardashian/Jenner family from buying out the entire stock of Kylie Cosmetics multiple times. Jenner’s makeup popularity has her family to thank for their standing in pop culture, as without their influence, Kylie Cosmetics would never have been nearly as profitable, successful, and iconic.
The influence celebrities hold over society is astounding. Celebrities have the power to change what people like, how people vote, and what people buy.